I’m from Oklahoma, and I consider myself somewhat of a BBQ snob. My favorite BBQ comes from restaurants that look like sketchy little shacks. Lucille’s, Famous Dave’s and other national chains are fine, but they are not what I crave.
BBQ sauce is relatively inexpensive in the grocery store unless you choose to buy a fancy one. I find the notion of fancy store bought BBQ sauce utterly ridiculous. Just make your own! BBQ sauce is so personal, and styles range by restaurant not just region.
My favorite kind of BBQ sauce is zingy, tomatoey, and not very sweet. It should have a good peppery flavor, but not set of any fire alarms.