Tide-What have you done?

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Organic and natural cleaning products are my absolute favorite.  It sounds kind of silly, but when I can be gentle on the environment AND have a clean house, I’m a happy camper.  My one hold out on green cleaning supplies is my laundry detergent.  I have used original scent Tide laundry detergent for years.  I just love the smell.  My clothes come out of the dryer and the fresh scent of clean laundry permeates my entire laundry room.  That is an awesome feeling.  Yet, the other day, my laundry did NOT come out of the dryer smelling right.

I must have been in a hurry when I threw a load of laundry into the washing machine because I didn’t take notice of the scent of my Tide laundry detergent.  I had just bought a new bottle of original scent Tide, because I had run out of my other bottle.  Dutifully, making the switch from the washer to the dryer, I didn’t notice my favorite Tide scent on my clothes, but I didn’t think too much about it.  When the laundry was dry, I pulled it out into a basket and was shocked that the clothes didn’t smell right.  Opening the cap on the Tide, I took a great big whiff and did NOT smell what I was expecting.  “What the heck,” I thought, “Is there something wrong with my nose?”  I sniffed it again, and smelled the same scent.  I decided not to do any more laundry until I got to the bottom of this situation.

Later that day, I was at the home improvement store, and I stopped by the cleaning supply section so I could smell one of their bottles of Tide.  I assume they have a slower product turn over because who buys their laundry detergent at the same place they buy drills and ceiling fans?  A big sniff of their bottle of Tide smelled EXACTLY right.  Now I was convinced something had happened to my Tide.

Next I proceeded to Target, where I had bought my bottle of Tide.  I went around to every single bottle, in every size of Tide, opening the cap and smelling the detergent.  They ALL smelled wrong.  So I went to a different Target in what I hoped was a less busy area (maybe they didn’t turn over as quickly?)  At that store, the third bottle I opened had a plain blue cap instead of a printed cap.

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The bottle on the left smells like Original Tide, the bottle on the right is the new one that smells different.  The words printed on the cap say “6x the clean even in cold water.”  This I believe is the culprit.

What the heck P&G? (the company that makes Tide)  Why did you change the scent?  I’m really hoping that I’ll still be able to find the Tide with the plain blue cap.  If not, I’ll be switching my brand loyalty to 7th Generation or Method starting now.